Here's why your brand needs to be on Pinterest
To some, the visual search engine Pinterest often evokes images of weddings, recipes, inspirational quotes or crafts. Although it may have started out that way, over the past 12 years Pinterest has evolved into a great awareness tool for brands that often gets overlooked.
Recently, Social Supply Co Partners Jillian Gregoireand Brett Sirianni sat down to discuss the pros and cons of the platform:
In this live discussion, they mention that they’ve seen big successes by using the platform to drive traffic and sales for clients. Often, social media managers alike are concerned about the big players, such as Instagram and TikTok when planning their overall strategy. Meanwhile, Pinterest is the perfect platform for passively generating brand awareness and traffic.
With good SEO and creative, posts can appear in users’ feeds long after the normal window closes for other platforms that focus on timeliness. Ready to make the jump? Contact us on how you can add organic and/or paid Pinterest to your social media plan!
