RVCA Neutral
Social media brings product launches to a new level with integrated, personalized shopping experiences.
RVCA enlisted our help to launch a gender-neutral collection that consisted of 6 items. Our challenge was to use Instagram to promote awareness of the collection, showcase the product and drive traffic to the website. Instead of promoting it only through the main @rvca Instagram channel, we built @rvca_neutral as a “mini-site” on Instagram that was linked to from all of the RVCA handles.
Viewers were linked to the main @rvca_netural handle that was a landing page showing off all of the lifestyle imagery, each item had a link that took the view to that post that had a link that garments own Instagram handle that showcased the garment with product & lifestyle imagery, a link to shop the garment on rvca.com and a menu with links to the rest of the collection at the bottom of the feed.
The viewer could browse and shop the garments without leaving Instagram. The “Mini Site” was built using 7 Instagram handles.
