Social Positivity: The Bright Side of Social Media
It’s time to weed through the negative stigma of social media and hone in on the benefits. We know that social media elevates brand goals and business strategies, but is there more to its impact? We’re here to pass along the good vibes and ride a positive social wave.
It can be easy to become fixated on the negativity surrounding Social Media, but a closer look reveals potential benefits that can outweigh the negative stigma. Here are 3 ways your brand’s social media can have a positive impact on your followers, and yourself:
Make Your Voice Heard
Now more than ever, everyday individuals are empowered to take to social media and join the conversation on the world’s platform. From engaging with political figures on Twitter to easily re-sharing current events on Instagram and Facebook, civic participation and engagement is easier than ever.
Brands aren’t exempt from this either! Effective cause marketing campaigns have seen brands like Gillette and Ben & Jerry’s use the platform their brands provide to have an impact on topics they are passionate about.
"What does ice cream have to with structural racism and social justice? Not a lot, except that we care about it and our team cares about it," says Ben & Jerry’s CEO Matthew McCarthy at last year’s 3BL Media Forum: Brands Taking Stands.
With the right approach, your personal or business account can have a lasting impact.
2. Get Inspired!
You control who you follow and the accounts and post types that you engage with most. With a tap of your finger you can usher in content to keep those creative juices flowing, and build a network of inspiring leaders in your field.
Create & Cultivate uses social media to build a their community of female entrepreneurs and business leaders to empower more women to build the career of their dreams.
3. Authenticity Reigns King
Gone are the days of highly filtered and curated personal feeds. As Gen-Z gains momentum in the social sphere, influencers like Emma Chamberlain, who recently became the face of a Target video campaign with 27 billion views and counting, build their social presence through authentic connections with their audience.
People are turning to social media less and less to see idealized and unattainable images, as more favor relatable content.
So, how can businesses jump on this trend while remaining on-brand? User. Generated. Content. !
By kickstarting a UGC campaign to incorporate a curated UGC content bucket into their ongoing social strategy, brands can create the social proof that has made the influencer market what it is.